RMS beauty is the brainchild of Rose Marie Swift, makeup artist extraordinaire. I had the extreme privilege of going to Rose Marie's own apartment, and getting an introduction of the line from the genius herself. And I mean that, not only is she a riot and a nice person, she's also one hell of a genius. After years in the beauty industry, Rose Marie started to suffer from mysterious health problems. With some research, she began to realize that the synthetic chemicals in basically all cosmetics were impacting her health very negatively. Since then, she has striven to spread the word about chemicals, and to introduce people to her philosophy. RMS beauty is the ONLY cosmetics brand that is honest for god 100% organic. Also, none of the formulas are heated above body temerature, so none of the naturally beneficial ingredients are compromised. Most, if not all, of the formulas are based in coconut oil, which is naturally anti-bacterial and all around good for your skin.
To introduce you to the brand, I bring you the Lip Shine in Moment. You might think, "why on earth did you think this weird brown goop would be a good introduction??" Now, don't be deceived. In the pot it's like, "holy damn, it's so brown, brown, brown is all I can see!" but on the lips, it's seriously true love. I have pretty neutral undertones, and very pale skin, and it looks ah-mazing. I would actually go so far as to say that this is a universally flattering color. I could image all sorts of skin tones rocking this sultry sheer brown. It's so damn sexy, I can hardly get over it. Rose Marie whipped this sucker out, and I thought, "hm, really?" But she put this on my lips, and I immediately went, WOW. It was after that she told me that she had developed this color for Giselle Bündchen, which is sort of a neat factoid.
I tried really hard to capture the color in pictures. I hope it comes across, because it's very unique. The only color that is comparable would be the Ellis Faas Glazed lips L305 that I reviewed previously. I feel like this color is so cutting edge. Its so in line with the soft natural tones and naked lashes that were shown during fashion week.
The formula consists of mostly coconut oil, and is completely non sticky. It's actually just barely a lipgloss. I would categorize it more as an extremely moisturizing tinted lip balm with luster, based on how it feels on the lips. The packaging is sort of to die for also. All of the pots in the RMS beauty line are made of frosted glass, with tinned screw on tops, which means they're also 100% recyclable.
Swatch on skin, still looking brown and scary
Here it is on the lips. I had to really pack it on in order to show the color, so the lustrous quality is very much showcased. I hope you can see how amazing it looks on the lips.
Swatch on lips, now do you see!?!?!
Seriously, if you are into eco-beauty and organic, then RMS beauty is the only line worth using. In another life, I use only these cosmetics. Every time I put them on my face, I feel like I'm doing my skin a service, a good deed. I've been using and loving the Un-Coverup Concealer for the past month, and that has quickly become a holy grail product for me (review to come shortly).
If this color is still really scary, then the Lip Shine also comes in a safe pink called Bloom. If you want to learn more about Rose Marie Swift (and even set up your own appointment with her if you live in NYC) then please go to her website, rmsbeauty.com. RMS beauty is also available from Nature of Beauty, and Spirit Beauty Lounge.